Innovation always leads to coolest results. Within the Hip-Hop 50 initiative, I played a role as Complex Creative lead, managing a multifaceted campaign that involved collaborating with three renowned hip-hop designers. All responsibilities included overseeing and editing a comprehensive feature on these designers and contributing to the AI program's development, enabling users to generate custom mixtape artwork based on their music preferences. I also crafted social media copy for the campaign promoting the articles, links in addition for the talent involved. Notably, our AI innovation received recognition in Adweek for its groundbreaking approach, highlighting my contribution to this dynamic project.